This project was completed on spec for American Writers and Artists Institute, a leading provider of copywriting training programs. As part of the project, I wrote completely new materials for the "Digital Copywriter's Handbook," including the product page, order page, confirmation page, confirmation email, and email onboarding.
As part of my work for the TM Community app team, my team had the interesting challenge of creating App Store graphics and descriptions that would appeal to invited users, but not create too much hype around this invitation-only mobile application. I worked with designers and stakeholders to craft copy that would clearly state the benefits of the app, while also communicating that the app wasn't yet open to the general public.
For this project, I wrote a keyword-rich blog post to drive traffic to the site. This project was for the popular podcast "Marathon Training Academy," where the hosts sell their online membership program, virtual races, and other products and services.
I've written several articles for American Writers and Artists Institute, the world's leading provider of copywriting training programs. This is a sample of one article I've written for them and is aimed toward beginner copywriters trying to get their freelance careers going.
As part of my content strategy for a not-for-profit organization offering courses and meditation retreats, I began a monthly email newsletter to speak to a very niche audience. Newsletters offered a mixture of original content that I produced, and also linked directly to course pages. As part of this project, I created the newsletter strategy and schedule, produced monthly blog content, wrote the email copy, and sent each newsletter out on schedule.
The TM Community app team needed to create a quick and descriptive website that would be appealing to our invitation-only mobile app user base. Together with the design team, I worked on the messaging and copy for the website.
For two years, I've written monthly articles for Wealthy Web Writer, a membership site for freelance writers. Articles I've written for this publication offer freelancers resources and tips to grow their businesses and stay on top of the industry.
I have written and designed all the materials on my website, including home page copy, about copy, services, and more. As part of this project I created a lead-gen piece, the "User Experience Email Marketing Checklist," as well as a welcome message for new subscribers to my newsletter.